Pop Tarts has hard their Sprinklings group for awhile and they just added a Pop Tarts Reward program.  On specially marked boxes of Pop Tarts there are codes worth 1 point.  Enter each code to earn prizes like movie tickets, free Pop Tarts, etc.  Note:  You can only enter a code for a particular flavor once, so in order to earn a prize you will need to try 5 different flavors. 

I was given a code in an e-mail, I am not sure if it is a one time code or not.  It is:  WZNM-HTXG-Z5P5-RJ9L Give it a try and let me know if you earn a point or not.